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FadingLooked up less over the last three months than the six before, and less than this time last year.

K-pop

Last 3 months vs 3 before

-28%

vs same 3 months last year

-76%

Next 3 months, likely

-41% to -4%

Our stories this week

1

Weekly views of “BTS” (35%), “KPop Demon Hunters” (34%), “Blackpink” (24%), “K-pop” (7%) on English Wikipedia, people only, from Wikimedia; the share is each article’s part of the last three months. The dashed line carries the last six months’ growth forward; the band is the middle 60% of how far off that was over the past year, across every category. Checked on 1,008 past quarters: the trend line was typically 22% off, and assuming nothing changes was 18% off, so the plain guess did as well or better: read the range, not the line. How categories work