Trending

One-off spikeOne big week earlier in the year, then back to normal.

Sports betting

Last 3 months vs 3 before

+8%

vs same 3 months last year

-11%

Next 3 months, likely

-23% to +26%

Our stories this week

1

Weekly views of “Sports betting” (52%), “DraftKings” (30%), “FanDuel” (18%) on English Wikipedia, people only, from Wikimedia; the share is each article’s part of the last three months. The dashed line carries the last six months’ growth forward; the band is the middle 60% of how far off that was over the past year, across every category. Checked on 1,008 past quarters: the trend line was typically 22% off, and assuming nothing changes was 18% off, so the plain guess did as well or better: read the range, not the line. How categories work