Just a quarter of U.S. adults trust creators to always disclose brand deals
1Just one in four U.S. adults believe content creators consistently disclose brand ties when promoting a sponsored product. That’s not a lot of trust for an industry that relies on creators building close bonds with their audiences. The data comes from a Morning Consult survey conducted for Business
In Tubefilter’s words.2
The story so far
One source so far- Reports
- 1
- Newsrooms and sources
- 1
- Last 3 hours
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Only one newsroom has this so far.
The numbers behind it
How it spread, where it’s heading and where the coverage is from
Every report, in order
1 reports from 1 newsrooms, first to latest. Each links to the original.



